![]() Snap Map offers some interesting features for charities as it ties in-app activity with real-world locations. If your charity is doing work in a particular location and has created a relevant geo-filter, Snapchat users will be prompted to use it when they visit that location. There are options for different types of filter, including Geo-filters, created with specific locations in mind. Users were also able to make donations in-app. In 2020, Snapchat created its own filter as part of the COVID-19 response to highlight how donations would support the World Health Organisation to equip medical professionals worldwide. Social media content continues to play an important role in communicating health information and other educational messages in formats relevant to the audience. In 2019, The Brain Tumour Charity launched a series of filters highlighting the four key symptoms of a brain tumour in teenagers and children as part of their Headsmart initiative. They are used to enhance images and videos of users – be warned they are a HUGE distraction! Charities can use filters to communicate a message in a way that will resonate with younger communities. Snapchat is known and loved for augmented reality filters. Public profiles are available for personal profiles where the user is 18 years or older. To convert this profile to a ‘public profile’, hit the profile icon on the camera screen and then ‘create public profile’. This profile can request individual ‘friendships’ with other Snapchatters and share content with individual contacts or to ‘story’ where it will be visible to all friends. When you first set up an account on Snapchat, you will be prompted to create a personal profile. However, TikTok is also popular with this demographic so rather than assuming your teenage audience are on the platform, do some social listening to find out if there is a community of users on the platform talking about the issue you work on. If one of your target audiences are teenagers, there is a good chance you might find them on Snapchat. Your charity can use Snapchat to reach new audiences, create a community, get your message out there in creative ways using filters, and mix real-world and virtual activities using snap maps or groups. Snapchat’s biggest contribution to the world of social media is the introduction of ephemeral content, now used in the form of ‘stories’ on most of the major platforms. It only ranks at number 12 in the world’s most used social media platforms, but has more daily active users than Twitter, for example. The platform is most popular with younger audiences – 69% of US teens use Snapchat. In fact, the first version of the app was called ‘Picaboo’.Īt present, there are more than 280 million daily active Snapchat users and the number of users continues to grow. It was the first social media platform to focus on content that is only available to view for a short length of time. In the future, Snapchat could benefit from other apps integrating features with its app.Snapchat was founded in 2011 by Stanford University students Evan Spiegel, Reggie Brown, and Bobby Murphy. Yolo was built using Snap Kit to allow users to receive anonymous responses in Snapchat. In early May, Snapchat benefitted from the popularity of Yolo, an anonymous Q&A app integrated with Snapchat, as well as a viral reaction to its new gender swap and de-aging filters. Lenses and Snap Kit Drive Snapchat’s Enormous Growth downloads behind Messenger in Q4 2018 and Q1 2019. TikTok downloads decreased 48 percent Q/Q in 2Q19 and it fell to No. Downloads grew 18 percent Y/Y to nearly 10 million in the quarter, its best quarter since 2017. ![]() In 2Q19, Snapchat experienced year-over-year growth for the first time since 1Q17. Time will tell if Snapchat can build off the momentum of a strong quarter into Q3 2019.ĭownloads of the Top U.S. Neither TikTok nor Instagram were able to sustain their growth into the next quarter. Only HBO NOW, boosted by the final season of Game of Thrones, had higher growth than Snapchat in 2Q19. Social video apps were present among the top 10 apps by quarter-over-quarter download growth in the U.S. In this excerpt from our latest quarterly Data Digest, we look at the performance of these apps, as well as ByteDance’s TikTok, between Q1 2017 and last quarter. 2 and 3 non-game apps, respectively, by downloads for the quarter, according to Sensor Tower’s Store Intelligence platform. The market for social video apps in the United States remained competitive in Q2 2019, with Snapchat and Instagram ranking as the No.
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